Setting the standard for excellence ~ Established 1997


2017 Pre-conference Workshops
October 4, 2017
8:00 a.m. – 11:30 a.m.

Workshop 1

Systemized Approach to Offering Job Searching Services

Networking and job searching start with a positive mindset and a proactive approach, yet many clients struggle to make connections and find employment opportunities.

During this comprehensive workshop, attendees will learn how to structure job search and networking services by developing service processes, gathering new tools to enhance service offerings, and building confidence to effectively help clients focus their efforts and secure interviews.

When you attend, you will:

  • Gain an understanding of how processes can enhance services, including techniques to address barriers that stop client progress.
  • Learn how tools can improve client efforts and techniques to accelerate progress.
  • Discover resources to create unique service offerings that provide client value while expanding business offerings.

About the Presenter
Ruth Pankratz, MBA, MRW, NCRW, CPRW

Passionate about writing and helping clients reach their goals, Ruth has 15 years of corporate marketing experience and has built successful writing and training businesses. Ruth is a triple-certified résumé writer, has served for 5+ years as a board member for The NRWA, and is an active member of Career Thought Leaders and PARW. Ruth is a career industry leader and résumé LinkedIn subject matter expert for professionals, workforce centers, higher education career centers, and career practitioners.


Workshop 2

Writing the Full Spectrum of Career Documents

Techniques, Tips, Ideas, and Examples for Writing Career Marketing Messages Without Repeating the Résumé!

Once you’ve completed a résumé, do you struggle to write complementary documents that are distinctive, appropriate, effective, and different from the résumé? If so, this half-day workshop is for you.

You’ll learn specific techniques and gain fresh ideas for:

  • Writing all of the other documents your client needs without repeating yourself, boring readers, or resorting to formulas.
  • Creating LinkedIn profiles, job search letters, bios, networking notes, interview answers, and other messages to equip your clients for every job-search phase and interaction.

Loaded with exercises, examples, and other takeaways, this intensive program will energize your writing and inspire your creativity.

About the Presenter
Louise Kursmark, MRW

One of the leading résumé writers in the US, Louise has authored more than 20 career books, co-founded the Résumé Writing Academy, and is a frequent speaker and trainer on many topics relating to careers. In private practice for more than 30 years, she creates powerful branded career documents that position her executive clients for the next great opportunity. Louise was the first person worldwide to earn the prestigious “Master Résumé Writer” credential and is a 6-time “Best Résumé” award winner. She combines her personal passions—traveling, biking, baseball, and urban history—as often possible.

Pre-Conference Workshops 

(Wednesday, October 4 - Separate Registration Required)

  • Systemized Approach to Offering Job Searching Services
    Instructor: Ruth Pankratz, MBA, MRW, NCRW, CHJMC
    Gabby Communications (Limited to first 25 registrants)


  • Writing the Full Spectrum of Career Documents
    Presenter: Louise Kursmark, MRW, CPRW, CCM, JCTC, CEIP
    Best Impression Career Services. Earn 4 CEs.  (Limited to first 25 registrants)


The National Résumé Writers' Association
P.O. Box 482, Collingswood, NJ 08108

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